The Story of Education and Entrepreneurship: How Light Investment is Shaping a New Era for English Learning Centers
Dadi-Coach Franchise Business - Franchise Manual
Table of Contents:
- Chapter 1: Encounter: An accidental life-changing opportunity
- Chapter 2: Journey: 30+ years of high-quality education brand of Dadi
- Chapter 3: Amazement: Dadi-Coach Center
- Chapter 4: Cooperation: Two Franchise Model of Dadi-Coach Center
- Chapter 5: Contract: Signing Story
- Chapter 6: Transition: From English Teacher to Education Entrepreneur
- Chapter 7: Invitation: Unleash Your Strengths and Realize Your Dreams!
1: Encounter: An accidental life-changing opportunity
"Sister, your child speaks English so well! Why does his pronunciation sound so standard?"
As we watched the child fluently speak English in the small district square, Lee introduced the neighbors to his knowledge about cats.
The child’s mother couldn’t help but smile proudly. When asked, she explained that her 8-year-old son has been attending the Dadi- Coach Center every week.
"Through their learning system and spoken language practice, in just half a year, he went from being too shy to speak to becoming a little 'English teacher' in our community!"
2: Journey: 30+ years of high-quality education brand of Dadi
Curious, I walked into the location—a spacious place in the center of the city!
Inside the Dadi-Coach Center, I was welcomed by one of the Business Developer of Dadi.
Pointing to a photo hanging on the wall, he said, "Dadi was officially founded in 1985. In 1994, the Dadi Preschool Education Development Center was established, marking the beginning of its professional and large-scale development history."
The Development History of Dadi
1985: Dadi was officially founded with the educational mission of "cultivating well- rounded children."
1994: The Dadi Preschool Education Development Center was established to provide more professional and large-scale kindergarten management services.
1998: The Dadi Center relocated to Zhuhai City, Guangdong Province, marking the beginning of a new phase in career development.
2009: Won the "Top Ten Children's Education Leaders in China" award and was recognized as the "First Brand Unit." For two consecutive years, Dadi also received the "Most Valuable Investment in China's Early Childhood Education Brand" award.
2012: Won multiple awards, including:
"Most Influential Children's Education Brand of 2012"
"Top Ten Children's Education Brands in China (2012)"
"Most Popular Children's Education Brand of 2012"
2013: Dadi partnered with Age of Learning Inc. in the United States and signed a strategic cooperation agreement to introduce the world- renowned English learning platform, ABCmouse. Dadi was also awarded the title of "Vice Chairman Unit" by the Preschool Education Professional Committee of the China Private Education Association.
2015: At China Good Education Festival, Dadi won the "2015 Children's Education Brand Most Loved by Parents" award.
2016: Dadi received the "Most Influential Children's Education Brand" award from Netease.
2017: Won the "Well-Known Educational Product of the Year" and "Parents' Trusted Children's Education Brand" awards (China Network).
2020: Recognized as the "Well-Known Children's English Language Brand" and awarded the "2020 Brand Influence in Children's Education" for educational institutions.
2021: Received the "Comprehensive Strength Education Brand" award.
2022: Established the Earth Children's Club, a membership-based club offering activities for children aged 2-12.
2024: The club was successfully upgraded to Dadi-Coach Center, joining the brand project alongside Zhanchao Chaoxiang.
Educational Philosophy and Goals
3: Amazement: Dadi-Coach Center
In the Dadi-Coach Center, I experienced their "magical learning method."
During a live class with a foreign teacher, children played a word game with their instructor on a large screen. In the learning area, several students wore headphones and actively practiced spoken English in "Moving Garden" inside ABCmouse.
What impressed me the most was the platform’s gamification feature, which transformed each child’s learning progress into an engaging game. Their achievements could even be converted into reward tickets, allowing them to buy clothes and customize their own exclusive virtual space.
Introduction to Dadi-Coach Franchise Business
The Dadi-Coach Franchise Business is an innovative education franchise model developed by the Dadi Global Education Group, dedicated to empowering individuals to build successful English learning centers for children aged 3 to 12. With a strong global presence in over 30 countries, Dadi-Coach is a trusted brand in early childhood education—combining technology, proven pedagogy, and global expertise to make high-quality English education more accessible than ever.
At the heart of our franchise is a comprehensive support system that equips franchisees—known as coaches—with the tools, training, and resources needed to create and manage their own Dadi-Coach Centers. These learning centers integrate smart classrooms, the award-winning ABCmouse platform, certified online foreign teachers, and personalized assessments to offer a modern, interactive, and holistic learning experience tailored to young learners.
Introduction to ABCmouse
ABCmouse is a comprehensive digital learning platform designed for children aged 2 to 8, offering over 10,000 interactive activities across subjects such as reading, math, science, art, music, and social studies. Structured into 10 progressive levels encompassing more than 850 lessons, its Step-by-Step Learning Path provides a sequenced curriculum that adapts to each child's pace and learning needs . The platform includes a variety of engaging formats like books, puzzles, games, songs, and videos, all aimed at reinforcing foundational skills . Additional features such as progress tracking, a rewards system, and customizable avatars enhance motivation and engagement . For educators and coaches, ABCmouse serves as a valuable tool to support early childhood education, both in classroom settings and at home .
4: Cooperation: Two Franchise Model of Dadi-Coach Center
After showing me the Dadi-Coach Center, the Business Developer guided me through the process of finalizing the billing details. They also explained in detail how I can establish my own Dadi-Coach Center, including the requirements for registration, the steps in securing the franchise agreement, and the necessary documents for setup.
Community Store (Shared Classroom)
This model is ideal for Educators, Homemakers, and School Owners who want a part-time business with low investment and fast returns.
For example, a coach set up a 20 m² space in the picture book library of her neighborhood, holding classes every Saturday and Sunday afternoon. By utilizing an existing venue, she significantly reduced rental and renovation costs. With an initial investment of only about $7,500, she was able to earn an annual profit of over $6,500 by enrolling just 20 students in the learning center.
Boutique (Independent Store)
This model is designed for those who wish to invest full-time, offering an independent store, a team of professional teachers, and a structured business operation.
If you have sufficient funds, you can establish a fixed venue of around 120 m², staffed with a teacher to manage enrollment and provide after-school English tutoring. The initial investment is approximately $35,000, which covers franchise fees, rent, utilities, personnel costs, and renovations.
With an annual tuition fee of $550-$680 per student, enrolling just 60 students is enough to cover expenses and keep the business sustainable.
Advantages of Establishing a Dadi-Coach Center
One of the biggest benefits of this project is its full-service support, making it easy to start a business with no hassle. As the Business Developer explained, the advantages include:
1. Light Asset Investment: No need for heavy asset investment. By utilizing existing venues or community-based locations, startup costs remain low, making this opportunity accessible to part-time workers, mothers, and housewives.
2. Strategic Location Benefits: Setting up in high-density residential areas, daycare centers, or non-academic training institutions provides a strong enrollment foundation, eliminating the challenge of long-distance student recruitment.
3. Enrollment Advantages: Community-based locations naturally attract a concentrated student base, including kindergarten students and parent-child experiential classrooms. This model integrates online and offline learning to ensure a seamless and effective classroom experience.
4. Strong Brand Support: Backed by 30+ years of early childhood education and training experience, Dadi-Coach has built a trusted and reputable brand. This gives parents peace of mind and helps children gain confidence in their learning.
5: Contract: Signing Story
Business Developer later told me about the current market demand and prospects.
As an essential subject, language plays a crucial role in implementing English teaching reforms. The new English curriculum places greater emphasis on developing speaking, reading, and writing skills while also enhancing cultural understanding and practical application. When parents are unable to tutor their children in spoken English, this program becomes indispensable.
With the deepening of globalization, English is becoming increasingly important in various fields, such as international communication. The new education system aims to elevate English instruction to a higher level, ensuring it aligns with modern demands.
When I had doubts, I consulted the Business Developer. I used to be an English teacher, but I haven't worked since having a child.
Besides taking care of my children, I have some spare time, but I don't have any experience in recruitment. Can I do it in a Dadi-Coach Center?
The Business Developer smiled and said that the franchise offers very flexible terms for its franchisees.
Terms of membership
Ideal Partners: Teachers/ESL Teachers, Parents/Homemakers, Entrepreneurs/Investors, School Owners, and Retirees
Initial Payment:
- Option 1: $1,320 (Franchise Fee + $40per Student Fee Minimum of 3 orders)
- Option 2: $820 (Franchise Fee + $40 per Student Fee Minimum of 3 orders)
Discounted Retirees: $660 (Franchise Fee + $20 per Student Fee Minimum of 3 orders)
Shared Vision: Must align with the company’s business concept and brand culture. Commitment to Growth: Must be willing to learn and implement the Dadi-Coach Center's operational model and grow together with the Dadi brand.
In addition, Dadi Headquarters provides me with the following support services:
Location Support: Taking into account factors such as nearby schools, neighborhoods, and population demographics, we provide partners with expert guidance to help them select an optimal location for their store.
Renovation Support: Our headquarters has a professional design team that offers expert guidance on renovations, including Dadi exclusive design style, space layout, color coordination, and lighting design. This ensures the creation of a comfortable and safe learning environment for children.
Training Support: We provide comprehensive training for managers and teaching teams, covering areas such as admission techniques, course content, system operations, and service management. This ensures professionalism and strong execution capabilities within the team.
Launch Support: We provide comprehensive planning and guidance for opening events, including publicity, venue arrangement, event execution, and process coordination. This ensures a smooth launch and helps achieve the desired results.
Operational Support: We offer expert advice on daily course optimization and operational management to help organizations achieve efficient operations and long-term profitability.
Admissions Support: We assist with student recruitment through various strategies, including targeted promotions, online viral marketing, and conversion optimization, helping institutions attract more potential customers and increase enrollment rates.
By this time, my heart was racing with excitement. I couldn't wait to reach out Dadi’s headquarters.
After getting the contact information and explaining my intentions, I will be leaving for Dadi headquarters.
When I signed the contract at Dadi Headquarters, Ms. Chen Xiaoyu, a Coach from China. She shared her experience with me:
Ms. Chen: "I was one of the first to join Dadi-Coach. Joining the Dadi Coach program completely transformed my teaching journey. As a former English teacher in China, I was amazed by how ABCmouse made learning both fun and effective. With DADI’s support, I built a unique teaching style that combines interactive online content with hands-on activities. In just one month, I welcomed 15 students into my classroom — each one growing in confidence and curiosity. It’s more than teaching English; it’s about inspiring a lifelong love of learning.
Her words gave me confidence, and I decided to sign a three-year contract on the spot.
6: Transition: From English Teacher to Education Entrepreneur
My Dadi-Coach Center, which has been open for four months, relies on headquarters for:
Instructional management system
High-quality teacher training
The ABCmouse learning platform
Dedicated service experience
Community-driven programs
So far, 38 students have been recruited. Just last week, I brought my baby with me to the annual ABCmouse Extraordinary Speaking Competition.
Seeing parents proudly share their children's award certificates on our Group Chat reassured me that I had chosen the right career.
7: Invitation: Unleash Your Strengths and Realize Your Dreams!
If you're looking to start a business in education for children aged 3-12, contact us at 0917-105-6520 , messaged us on our Facebook Page, Dadi-Coach Franchise Business or visit www.dadicoach.com for more details.
Whether you're a full-time or part-time entrepreneur, we have a tailored launch plan for you.
Let's work together to nurture future stars in the vast world of international education!